If you’ve ever driven down Lahore’s Mall Road on a summer evening, you’ve probably noticed how the skyline glows with giant billboards. From flashy clothing brands to new food chains, those towering ads practically demand your attention. Karachi’s Shahrah-e-Faisal tells the same story—mile after mile of colorful billboards, each competing to stand out in the chaos.
What is On-Demand Billboard Advertising?
For decades, billboards have been the holy grail of visibility in Pakistan. Unlike online ads, you can’t scroll past a 40-foot sign on your way to work. But let’s be real—the system behind it? Outdated, rigid, and often frustrating. Long approvals, endless agency meetings, high rentals, and zero transparency.
Key Benefits of On-Demand Billboard Advertising
instead of spending weeks chasing agencies, you open an app, tap a few buttons, pick your billboard, and your campaign goes live within hours. Sounds like a dream, right? Except it’s not. It’s exactly what Adryd—Pakistan’s first on-demand outdoor advertising app—is making possible.
Adryd is flipping the old model upside down, turning billboards into something as easy and flexible as booking a Careem. And honestly, this is the kind of disruption our advertising industry has been waiting for.
The Shift Toward On-Demand Advertising
We’re living in an “instant everything” world. Hungry? Foodpanda delivers your biryani in 30 minutes. Running late? Careem gets you moving in five. Want to binge a new Netflix show? No one’s waiting for cable schedules anymore.
So why should billboard advertising feel like it’s still stuck in the 90s?
That’s where on-demand advertising comes in. It gives brands the power to move at the same pace as their audience. Imagine launching a fashion line in Lahore and seeing your billboard live in Liberty Market within 48 hours. Or promoting a tech startup in Islamabad and lighting up Blue Area for just three days, timed perfectly with a product demo event.
I once spoke to a young entrepreneur in Islamabad who told me, “We tried the traditional route, but approvals dragged for weeks. By the time things were ready, our campaign had lost momentum. With Adryd, we were live in two days, and customers started calling the same night.”
That’s the difference—on-demand isn’t just faster; it’s smarter.
Why Adryd is Different
Here’s the thing—Adryd isn’t just another billboard booking service. It’s a complete ecosystem designed for modern brands.
No endless phone calls, no middlemen, no confusing contracts. Just an app that puts everything in your hands. You log in, browse locations, check rates, choose your dates, and pay online. Done.
Want three days at Liberty Chowk in Lahore during Eid shopping? Sorted.
Need a weekend slot at Karachi’s Clifton near Dolmen Mall? Easy.
Looking for a high-visibility spot on Islamabad’s Kashmir Highway during a trade show? Just a tap away.
The difference is control. For the first time, advertisers in Pakistan get to decide where, when, and how they want to run their campaigns—without jumping through hoops.
What Advertisers Get Out of It
So why are advertisers buzzing about Adryd? Because it fixes every pain point they’ve had with traditional billboard advertising.
Targeted Reach
You’re not blindly renting space anymore. You pick spots where your exact audience hangs out. Launching a café in Lahore? Target Gulberg. Marketing a gym in Karachi? Pick billboards near Tariq Road. Selling property? Islamabad’s Blue Area and DHA are gold.
Budget Flexibility
No more year-long contracts draining your marketing budget. You can book for 2 days, 10 days, or even just a weekend. That means startups and SMEs finally get access to premium advertising without breaking the bank.
Transparency
One of the biggest complaints about billboard advertising has always been hidden costs and vague contracts. With Adryd, you see everything upfront—rates, locations, and availability.
Digital-Like Convenience
Think of it like running a Facebook ad but in the real world. Quick booking, instant payment, flexible timelines, and maximum control.
One marketing manager from a fashion brand even said, “It feels like Google Ads, but offline. The control, the flexibility, the speed—it’s exactly what outdoor people need.
Why Billboard Owners Love It Too
At first glance, you’d think this is just about helping advertisers. But billboard owners are winning big too.
Traditionally, owners had to depend on agencies or long-term contracts. If a billboard went empty for even a few weeks, that was money lost. With Adryd, they can now fill those gaps instantly. A three-day weekend campaign? A one-week promo? Suddenly, every empty slot becomes an opportunity.
One Lahore-based billboard owner shared, “Earlier, off-season months used to hurt us badly. But now, even startups and small businesses book short-term campaigns through Adryd. Our revenue is steadier, and our boards almost never go blank.”
That’s the power of real-time bookings—every party benefits.
The Bigger Picture – The Future of Advertising in Pakistan
Let’s zoom out for a second. Outdoor advertising has always been huge in Pakistan. In fact, industry reports suggest that outdoor and out-of-home (OOH) advertising makes up around 15–20% of total ad spend in the country. Globally, digital out-of-home (DOOH) is projected to grow by over 11% annually in the next few years.
What does that tell us? The world is moving toward smarter, tech-powered outdoor ads. And Pakistan isn’t far behind.
The truth is, online ads are great, but they’re easy to ignore. People scroll, swipe, and forget. But when you see a massive LED screen on Shahrah-e-Faisal or a bold hoarding at Liberty Market—you remember. It sticks.
Adryd bridges the gap. It combines the impact of outdoor with the convenience of digital. And that’s why this model isn’t just innovative—it’s the future.
Conclusion
Outdoor advertising in Pakistan has always been powerful, but the system was stuck in outdated ways—slow, expensive, and rigid. Adryd changes all that.
For advertisers, it’s freedom, flexibility, and real impact. For billboard owners, it’s better utilization and higher revenue. The industry, it’s the first step toward modernization.
And here’s the thing—once you’ve experienced the speed and control of on-demand billboards, it’s hard to go back. The future of advertising in Pakistan isn’t just online clicks—it’s real-world visibility powered by digital convenience.
With Adryd, that future isn’t coming. It’s already here.
FAQs
What is on-demand billboard advertising?
It’s a simple app-driven way to reserve billboard space. There are no long-term contracts and no middlemen; just speed and full control.
How is Adryd different from doing it the old-fashioned way?
Traditional agencies can be slow and complicated. Adryd simplifies the process, making it clear and quick, directly from your phone.
Is this just for large brands?
Not at all. Small businesses and startups can also reserve short campaigns with clear pricing that fits their budget.
What benefits do billboard owners receive?
They earn more by filling unused space quickly, running short campaigns, and getting paid in real time.
How fast can my ad be live?
In most cases, your campaign can go live in a day or two, depending on location and availability.