The use of digital SMD screen advertising has become very popular in Pakistan as this advertisement is colorful and very striking. SMD screens (Surface-Mounted Device screens) are an option that is increasingly being utilized by businesses in different industries in their advertisement requirements. Our article will address the price of the digital SMD screen advertising in Pakistan, the aspects influencing the price, and the ways in which you can exploit this potent marketing medium to the maximum.
What is Digital SMD Screen Advertising?
Digital SMD screen advertising entails the use of high-quality advertisements on LED screens placed in high foot traffic places, including streets with heavy traffic, shopping centers and highways. These screens are based on SMD to provide bright, clear images and colored images that attract the attention of people that pass by them.
Why Choose Digital SMD Screen Advertising?
High Visibility: Digital SMD screens are visible even during the daylight hours hence they are ideal in outdoor advertisement in the city.
Dynamic Content: Unlike the old static type of billboard, new digital SMD screens enable businesses to show dynamic contents such as videos, animations, and real time updates.
Greater Engagement: SMD screens are lively and interactive which may enhance the engagement of the audience resulting in a high conversion rate.
Specific Advertising: When using the appropriate location of the screen, companies are able to target certain groups and therefore the advertisements would reach the correct audience.
Factors Affecting the Price of Digital SMD Screen Advertising in Pakistan
The rates of digital SMD screen ads in Pakistan may change according to a number of different issues:
Location
The place of the digital SMD screen is also a major factor in its pricing. Placing screens in high traffic locations, including major highways, city centres and close to shopping malls are often more expensive to place as they reach a greater number of people. The better viewability and reachability the higher the cost.
Screen Size and Resolution
The price is also influenced by the size of the SMD screen. A larger screen is usually more expensive to hire, but offers a superior visibility. Moreover, the screens with the higher resolution also have better image quality, which makes them costly.
Duration of the Campaign
The duration of time your advert is going to take on the SMD screen affects the total price. The costs per day may be more when using short-term campaigns, and can be affordable when using long-term campaigns.
Time of Day
Some places may offer different charges depending on the time of the day your advert will be aired. Advertisements posted in the peak period in the traffic (e.g., morning and evening rush hour) may be costlier than the ones posted in the off-peak periods.
Content Management and Updates.
In case you have frequent updates to your content or need special animations, the content development and maintenance might involve an extra expenditure. Others come in the form of packages where the content management is provided and a few charge it separately.
Average Cost of Digital SMD Screen Advertising in Pakistan
Digital SMD screen advertising in Pakistan may be very expensive depending on the above factors. The average cost of renting an SMD screen is PKR 50,000 to PKR 200,000 monthly. This is just an estimate but since prices can be paid above or below depending on the area, size of screen and length of campaign.
Sample of Digital Screen Advertising Prices in Large Urban Areas.
Karachi: Karachi is one of the busiest cities of Pakistan and SMD screens in strategic locations like at Saddar or Clifton part of Karachi can range between PKR 100,000 and PKR 250,000 per month.
Lahore: Lahore is the other major city and has a large population that frequents the malls and can offer the digital screen advertising services at PKR 80, 000 to PKR 180, 000 per month depending on the location that can be Gulberg and Liberty market.
Islamabad: Digital SMD screens in such places as Blue Area or F-10 can be hired in PKR 70,000 to PKR 150,000 per month in the capital city.
Advantages of Digital SMD Screen Advertising Over Traditional Advertising
SMD screens that are digital in nature have many benefits over conventional billboard advertising, making them a very desirable option by any business.
Real-Time Updates: The information under old system of bill boards cannot be easily changed or edited.. On the contrary, digital screens enable companies to refresh their adverts on the spot. You can immediately edit the content whether it is a limited time deal or something new.
Affordable when it comes to short-term campaigns: Digital SMD screens are cheaper than traditional billboards, which may also need a long-term contract, particularly when it comes to running a promotion in the short term.
Increased Interaction: Digital screens can show videos and animation, and on the one hand, it is more interactive when compared with images on the other.. It may result in the increased interest of consumers and better brand memory.
Flexibility: You are free to show various advertisements at varying times of the day, and different demographics. This aspect of flexibility cannot apply to conventional billboards.
Tips for Getting the Best Value from Digital SMD Screen Advertising in Pakistan
In order to achieve maximum value of your money when using digital SMD screen advertising, it is important to take the following considerations:
Select Strategic Locations: Select postings with high traffic which are applicable to your target audience. Intricate crossroads, shopping centers and business districts are the best places to erect your advertisement.
Keep Your Message Brief: The digital ads have a limited area in which they are displayed and hence the message must be brief, accurate and clear enough to be interpreted immediately.
Invest in Quality Content: the higher the appearance of your content is the higher the chances of attracting attention. Make investments in professional graphic design and high-resolution videos.
Monitor Your Campaign: this is to ensure the performance of your campaign, especially when the advertisement is a long one.. Ensure that it is overperforming or underperforming as per your expectations and may want to revise the content on a regular basis.
Conclusion
The Digital SMD screen advertising in Pakistan offers a business a dynamic and effective method of reaching the targeted audience. You can produce an effective and affordable advertising campaign by knowing the variables that influence the price and taking advantage of the advantages of this new way of advertising. Digital LED screens or SMD advertising, this type of outdoor marketing gives no other chance to business in Pakistan as far as visibility and interactivity is concerned.
Frequently asked questions
What is the cost of digital SMD screen advertising in Pakistan?
It costs between PKR 50,000 and PKR 200,000 per month depending on the location, size and period which the campaign is taking.
How long can I rent a digital SMD screen for?
You have the option to hire digital SMD screens on short term or long term campaigns. The rental spans may take a couple of days to months.
How often can I update my ad content on a digital SMD screen
The majority of the digital SMD screens providers provide the ability to change your ad content whenever necessary. This can involve paying additional fees to control the content or custom animation.